贝博唯一官网

C

贝博唯一官网 - 教师与研究 - 师资力量 - 字母师资 - C贝博唯一官网 - 正文

  • 常亚平

    教授、工商管理系主任
  • 所属单位

    工商管理系
  • 研究方向

    营销管理、战略管理
  • 电  话

    +86-27-87558160

    电子邮件

    cypnew@163.com

教育背景

贝博唯一官网boshi:beibotiyuappwangzhi

shuoshi:wuhandaxue

xueshi:wuhanfangzhidaxue

海外访问/进修

贝博唯一官网2012nian2yue——2012nian6yue meiguoaimolidaxue

2011nian10yue——2012nian2yue meiguoluyisianneizhoulidaxue

讲授课程

《yingxiaoguanli》、《zhanlveguanli》、《shangyemoshichuangxin》deng

行业经验

zhuchiwanchengguo53jiaqiyehedifangzhengfudezixunxiangmu,zheixiexiangmubaokuo:chuantongqiyedequanqudaozhuanxing、qiyeshuzihuacelve、shangyeshujuwajue、shichangyanjiu、gukeyanjiu、zhanlvesheji、wenhuasheji、guoqigaizhi、kaifaquguihua、difangjingjiyushehuifazhanzongheguihua、quanmianfengxianguanlihegongsiyingyungaishandeng。

研究领域

quanqudaoyingxiao,dianzishangwu,fuwuyingxiao,xiaofeizhexingwei,shangyelunli

代表性科研项目

[1] quanqudaoyingxiaodelilunyushijianyanjiu,guojiazirankexuejijinguojihezuozhongdianxiangmu(no.71720107004),zhixingqi:2018-01zhi2022-12

[2] zaixianduomeitixietongduigoumaiyiyuandeyingxiangjiliyanjiu---jiyuguangboyujiaohuchuanbodeshijiao,guojiazirankexuejijinmianshangxiangmu(no.71372132),zhixingqi:2014-01zhi2017-12

[3] snshuanjingxiajiaohuxingweiduixiaofeijuecedezuoyongjiliyanjiu- - -jiyubijiaodeshijiao,guojiazirankexuejijinmianshangxiangmu(no.71072032),zhixingqi:2011-01zhi2013-12

贝博唯一官网 [4]xunishequzhishigongxiangduixiaofeizhegoumaijuecedeyingxiangjizhiyanjiu,guojiazirankexuejijinmianshangxiangmu(no.70872037),zhixingqi:2009-01zhi2011-12

代表性文章

yingwenlunwen

贝博唯一官网 [1] chang yaping, li you, yan jun, v. kumar. getting more likes: the impact of narrative person and brand image on customer–brand interactions. journal of the academy of marketing science, 2019. (forthcoming) (ssci,ft50)

[2] wang yawei, *chang yaping. what you are confident of determines your choices in context: confidence in yourself versus in your ability. journal of behavioral decision making, 2019. (forthcoming) (tongxunzuozhe, ssci)

贝博唯一官网 [3] wu jin-feng, *chang ya ping, yan jun, hou de-lin. online product category and pricing strategies of land-based retailers: homogenous vs prototypical orientation. internet research, 2019, 29(1): 245-270. (tongxunzuozhe, ssci)

[4] zhu dong hong, zhang zhi jie, chang ya ping, liang shichang. good discounts earn good reviews in return? effects of price promotion on online restaurant reviews. international journal of hospitality management, 2019, 77: 178-186. (ssci)

[5] dong xuebing, *chang yaping, liang shichang, fan xiaojun. how online media synergy influences consumers’ purchase intention: a perspective from broadcast and interactive media. internet research, 2018, 28(4): 946-964. (tongxunzuozhe, ssci)

贝博唯一官网 [6] liang shichang, he yun, *chang yaping, dong xuebing, zhu donghong. showing to friends or strangers? relationship orientation influences the effect of social exclusion on conspicuous consumption. journal of consumer behavior, 2018, 17(4): 355-365. (tongxunzuozhe, ssci)

[7] zhu dong hong, wang ya wei, chang ya ping. the influence of online cross recommendation on consumers’ instant cross-buying intention: the moderating role of decision-making difficulty. internet research, 2018, 28(3): 604-622. (ssci)

[8] wang yawei, *chang yaping. how specific and general self-confidence affect assortment decisions. social behavior and personality, 2018, 46(10): 1687-1696. (tongxunzuozhe, ssci)

[9] zhu dong hong, ye zhen qi, chang ya ping. understanding the textual content of online customer reviews in b2c websites: a cross-cultural comparison between the us and china. computers in human behavior, 2017, 76: 483-493. (ssci)

[10] liang, shichang; *chang, ya ping; wang, jinshan. social exclusion and conspicuous consumption: the moderating effect of power state. social behavior and personality, 2017, 45(2): 321-329. (tongxunzuozhe, ssci)

[11] dong, xue bing; chang, ya ping; wang, ya wei; yan, jun. understanding usage of internet of things (iot) systems in china: cognitive experience and affect experience as moderator. information technology & people, 2017, 30(1): 117-138. (ssci)

[12] dong, xue bing; chang, ya ping. effects of the characteristics of online multimedia synergy on consumers' message acceptance and message response. online information review, 2017, 41(5): 710-727. (ssci)

[13] liang, shichang; *chang, ya ping; social exclusion and choice: the moderating effect of power state. journal of consumer behavior, 2016, 15(5): 449-458.(tongxunzuozhe, ssci)

贝博唯一官网 [14] zhu, dong hong; sun, hui; *chang, ya ping. effect of social support on customer satisfaction and citizenship behavior in online brand communities: the moderating role of support source. journal of retailing and consumer services, 2016, 31: 287-293.(tongxunzuozhe, ssci)

[15[ chang, ya ping; dong, xue bing. research on the impact of consumer interaction behavior on purchase intention in an sns environment: evidence from china. information development, 2016, 32(3): 496-508.(ssci)

[16] wu, jin feng; *chang, ya ping. multichannel integration quality, online perceived value and online purchase intention: a perspective of land-based retailers, internet research, 2016, 26(5): 1228-1248.(tongxunzuozhe, ssci)

贝博唯一官网 [17] zhu, dong hong; *chang, ya ping; luo, jian jun. understanding the influence of c2c communication on purchase decision in online communities from a perspective of information adoption model. telematics and informatics, 2016, 33(1): 8-16. (tongxunzuozhe, ssci)

[18]zhu, dong hong; *chang, ya ping; chang, an. effects of free gifts with purchase on online purchase satisfaction: the moderating role of uncertainty, internet research. 2015, 25(5), 1-18. (tongxunzuozhe, ssci)

[19] zhu, dong hong; *chang, ya ping. effects of interactions and product information on initial purchase intention in product placement in social games: the moderating role of product familiarity. journal of electronic commerce research, 2015, 16(1): 22-33. (tongxunzuozhe, ssci)

[20] chang, ya ping; gao, yin; zhu, dong hong. the impact of product regret on repurchase intention, social behavior and personality, 2015, 43(8), 1347-1360. (ssci)

贝博唯一官网 [21] zhu, dong hong; *chang, ya ping; luo, jian jun; li, xin. understanding the adoption of location-based recommendation agents among active users of social networking sites, information processing and management, 2014, 50(5): 675-682. (tongxunzuozhe, ssci)

[22] chang, ya ping; xuebing dong; wei sun. influence of characteristics of the internet of thing on consumer purchase intention. social behavior and personality, 2014, 42(2): 321-330. (ssci)

贝博唯一官网 [23] zhu, dong hong, *chang, ya ping. investigating consumer attitude and intention toward free trials of technology-based services. computers in human behavior, 2014, 30(1): 328–334.(tongxunzuozhe, ssci)

[24] zhu, dong hong, *chang, ya ping. understanding motivations for continuance intention of online communities in china: a comparison of active users of social networking sites and virtual communities. information development, 2014, 30(2): 172-180. (tongxunzuozhe, ssci)

[25] zhu, dong hong; *chang, ya ping. negative publicity effect of the business founder's unethical behavior on corporate image: evidence from china. journal of business ethics, 2013, 117(1): 111-121. (tongxunzuozhe, ssci, ft50qikan)

[26] chang, ya ping, zhu, dong hong. the role of perceived social capital and flow experience in building users' continuance intention to social networking sites in china, computers in human behavior, 2012, 28(3): 995-1001. (ssci)

贝博唯一官网 [27] chang, ya ping; zhu, dong hong. understanding social networking sites adoption in china: a comparison of pre-adoption and post-adoption. computers in human behavior, 2011, 27(5), 1840-1848. (ssci)

贝博唯一官网 [28] chang, ya-ping, zhu, dong-hong, wang, ho simon. the influence of service quality on gamer loyalty in massively multiplayer online role-playing games, social behavior and personality, 2011, 39(10):1297-1302. (ssci)

[29] *chang, ya ping; yan, jun; luo, jin; zhang, jin long. online in-game advertising effect: examining the influence of match between games and advertising, journal of interactive advertising, 11(1), 63-73, 2010. (abi、ebsco)

[30] chang, ya-ping; yan, jun. benz car destroyed in china---a case of cross-cultural marketing,journal of euromarketing, 2002, 12(2): 71-86. (abi、ebsco)

zhongwenlunwen(cssci)

贝博唯一官网 [1] dongxuebing, changyaping(*), xiaoling. xunipinpaishequnfenweiduipinpaizhongchengdeyingxiang. guanlixuebao, 2018, 15(11): 1697-1704. (cssci)

[2] dongxuebing,changyaping. duomeitixietongdezongshuyuzhanwang,guanlixiandaihua,2018,(1):115~117 (cssci)

[3] changyaping,wangliangyan,huangjingsong,wangyonggui,zoupeng. 3d(dashuju、shuzihuahefazhanzhong)beijingxiadeyingxiaozhanlveyuzhuanxingzhuanlanjieshao,guanlikexue,2018,31(5):1-2 (cssci)

贝博唯一官网 [4] wujinfeng,changyaping,houdelin. chuantonglingshoushangdexianshangpinpaiyanshen: zhuiqiu “xianshang—xianxia” haishi“xianshang—yuanxing” yizhixing,nankaiguanlipinglun,2017,20(2): 144~154 (cssci)

贝博唯一官网 [5] wujinfeng,changyaping,houdelin. o2o lingshouxitonggukecainayiyuanshizhengyanjiu——jiyuwangluogouwujingyandediaojiezuoyong,zhongguoliutongjingji,2016,30(5): 72~80 (cssci)

[6] wujinfeng,changyaping,houdelin. duoqudaozhengheduilingshoushangquanyideyingxiang: jiyuxianshangyuxianxiadeshijiao,nankaiguanlipinglun,2016,19(2): 170~181 (cssci)

贝博唯一官网 [7] changyaping,luzhiyuan,zhudonghong. zaixianshehuizhichiduigukegongminxingweideyingxiangyanjiu——jiyupinpaishequdeshizhengfenxi,guanlixuebao,2015,12(10):1536~1543 (cssci)

[8] changyaping,dongxuebing. xunishequxiaofeixinxineirongtexingduixinxifenxiangxingweideyingxiangyanjiu, qingbaozazhi,2014,33(1):201~207+200 (cssci)

贝博唯一官网 [9] wujinfeng,changyaping,panhuiming. duoqudaozhenghezhiliangduixianshanggoumaiyiyuandezuoyongjiliyanjiu,guanlikexue,2014,27(1):86~98 (cssci)

[10] changyaping,xiaowanfu,yanjun,qiuyuanyuan,fujie. c2chuanjingxiafuwuzhiliangduijieduanxinrendeyingxiangyanjiu,guanlixuebao,2014,11(8):1215~1223 (cssci)

[11] wujinfeng,changyaping,panhuiming,huangchunhui. fuzhuangchanpinchuangxinduipinpaiquanyideyingxiang:jiyuxiaofeizhedeshijiao,yuce,2014,33(5):8~14 (cssci)

贝博唯一官网 [12] huangchunhui,changyaping,zhouxingjian. tufagonggongweishengshijianduichuyouyiyuanyingxiangdeshizhengyanjiu,jiaotongyunshuxitonggongchengyuxinxi,2014,14(5):234~241 (cssci)

贝博唯一官网 [13] xiabaoguo,changyaping. zhengwuweixindegoutongjizhiyanjiu——jiyujishujieshoumoxingdeshijiao,guojiaxingzhengxueyuanxuebao,2014,(3):102~106 (cssci)

[14] yanjun,hushaolong, changyaping. jiyugongpingshijiaodewangluohuanjingxiafuwubujiuduigukezhongchengdezuoyongjiliyanjiu,guanlixuebao,2013,10(10):1512~1519 (cssci)

[15] zhudonghong, changyaping. laohuapinpaichanpinchuangxinduixiaofeizhegoumaiyiyuandeyingxiangyanjiu, ruankexue,2012, 26(1):142~144 (cssci)

[16] yanjun,jiangyinbo, changyaping. wangluokoubeidongjiyukoubeixingweideguanxiyanjiu, guanlipinglun, 2011, 23(12):84~91 (cssci)

[17] changyaping,sunwei,zhangjinlong. yanjiushengtuanduichuangxinfenweideyingxiangyinsuyanjiu,keyanguanli,2013,34(7):1~10 (cssci)

[18] yanxing,changyaping. shejiaowangzhanxunilipingouwujiazhiduigoumaiyiyuandeyingxiangyanjiu,guanlixuebao,2013, 10(2):252~259 (cssci)

贝博唯一官网 [19] changyaping,xiabaoguo. wangluoyingxiao:guanhaodisanfangpinglun,beidashangyepinglun,2013,(10):98~106

[20] yanxing,changyaping. qiyeweibohudongcelveduixiaofeizhepinpaiguanxideyingxiang——jiyuxinlangweibodezhagenfenxi,yingxiaokexuexuebao,2013,9(1):62~78 (cssci)

[21] changyaping,xiaowanfu,tanwu,yanjun. wangluohuanjingxiadisanfangpinglunduichongdonggoumaiyiyuandeyingxiangjizhi:yichanpinleibiehepinglunyuanjibieweidiaojiebianliang,xinlixuebao,2012,44(9):1244~1264 (cssci)

[22] changyaping,luojing,yanjun. fuwubujiubeilunxingchengjiliyanjiu,guanlipinglun,2012,24(3):100~107 (cssci)

贝博唯一官网 [23] changyaping,zhudonghong,lironghua. ganzhichanpinchuangxinduichongdonggoumaidezuoyongjizhiyanjiu,keyanguanli, 2012,33(3):18~26 (cssci)

贝博唯一官网 [24] wujinfeng, changyaping,houdelin. wangluoshangdianxingxiangduiqingganfanyinghezaixianchongdongxinggoumaiyiyuandeyingxiang,shangyejingjiyuguanli,2012,1(8):35~44 (cssci)

[25] yanxing,changyaping. weiboyanjiuzongshu,qingbaozazhi,2011,30(9):61~65+70 (cssci)

[26] tuxiaochun,changyaping. yuangongfeigongzuoshangwangxingweiyanjiu:jiyuzuzhiyinsudeshizheng,guanlixuebao,2011, 8(12):1813~1817 (cssci)

贝博唯一官网 [27] changyaping,liuxingju,yanjun,zhangjinlong. xunishequzhishigongxiangzhiyuxiaofeizhegoumaiyixiangdeyanjiu,guanlikexuexuebao,2011,11(4):86~96 (cssci)

[28] changyaping,qiuyuanyuan,yanjun,zhangjinlong. xunishequzhishigongxiangzhutiduishougouyiyuandezuoyongjiliyanjiu, guanlikexue,2011,24(2):74~84 (cssci)

贝博唯一官网 [29] changyaping,handan,yaohuiping,zhangjinlong. zaixiandianpushejiduixiaofeizhegoumaiyiyuandeyingxiangyanjiu,guanlixuebao,2011,8(6):879~884 (cssci)

贝博唯一官网 [30] changyaping,zhudonghong. shejiaowangluoyonghucanyudongjideceliang,tushuqingbaogongzuo,2011,55(14):32~35 (cssci)

[31]changyaping,tanwu,yanjun. yanjiushengtuanduiyinxingzhishigongxiangjizhiyanjiu,keyanguanli,2010,31(2):86~93 (cssci)

贝博唯一官网 [32] changyaping,zhudonghong. jiyuyingdazheshijiaodewangluodiaochacanyuxingweiyingxiangyinsuyanjiu,tushuqingbaogongzuo,2010,54(2):136~139 (cssci)

[33] changyaping,zhengyu,zhudonghong,yanjun. qiyeyuangongwenhuapipei、zuzhichengnuohegongzuojixiaodeguanxiyanjiu,guanlixuebao,2010,7(3):373~378 (cssci)

贝博唯一官网 [34] yanxing,changyaping. snsyanjiuzongshu,qingbaozazhi,2010,29(11):44~47 (cssci)

[35] tuxiaochun,changyaping,zhangjinlong. yuangongfeigongzuoshangwangxingweigerenyingxiangyinsudeshizhengyanjiu,gongyegongchengyuguanli,2010,15(5):105~110 (cssci)

贝博唯一官网 [36] wangzhenyi,changyaping,yanjun,zhangyan. zhongguohuijibudaodexingweiyingxiangyinsudeshizhengyanjiu——jiyuzuzhiheshehuihuanjingdeshijiao,guanlixuebao,2010,7(6):916~920 (cssci)

贝博唯一官网 [37] changyaping,chenliang,yanjun. gaoxiao“xueshengpingjiao”wuchaxingchengjizhiyanjiu——jiyuxueshengtaidudeshijiao,gaojiaotansuo,2010,(1):80~86 (cssci)

[38] changyaping,zongshukuo. zhongguogaoxiaoxueshengpinkunducepingtixihepingjiamoxinggoujianyanjiu,gaojiaotansuo,2009,(1):119~124 (cssci)

[39] changyaping,yaohuiping,handan,yanjun,zhangjinlong. dianzishangwuhuanjingxiafuwubujiuduigukezhongchengdeyingxiangjizhiyanjiu,guanlipinglun,2009,21(11):30~37 (cssci)

[40] changyaping,zhudonghong,zhangjinlong. yingxiangxiaofeizhezhongfuwangshanggouwuxingweiyinsudeshizhengyanjiu——jiyudianzishangwuhuanjinghewangluoshangdianyinsudeshujufenxi,guanlipinglun,2009,21(4):65~71 (cssci)

[41] changyaping,liuyanyang,yanjun,zhangjinlong. b2chuanjingxiawangluofuwuzhiliangduigukezhongchengdeyingxiangjili,xitonggongchenglilunyushijian,2009,29(6):94~106 (cssci)

[42] changyaping,zhudonghong,zhangjinlong. xunishequzhishigongxiangyuxiaofeizhepinpaizhuanhuandeguanxiyanjiu,guanlixuebao, 2009,6(11):1536~1540 (cssci)

[43] changyaping,jiangyinbo,yanjun. jiyuzuzhiyinsudegaoxiaoxueshubuduanxingweiyingxiangyinsudeminganxingfenxi, guanlixuebao,2009,6(2):264~270 (cssci)

贝博唯一官网 [44] changyaping,zhengyu,yanjun,zhangjinlong. zhongguobeiboweiyiguanwangceliangtixidegoujianyanjiu,yuce,2009,28(4):76~80 (cssci)

贝博唯一官网 [45] changyaping,yanjun,fangqi.qiyeshehuizerenxingwei、chanpinjiageduixiaofeizhegoumaiyiyuandeyingxiangyanjiu,guanlixuebao,2008,5(1):110~117 (cssci)

贝博唯一官网 [46] changyaping,jiangyinbo. gaoxiaoxuezhexueshubuduanxingweiyingxiangyinsudeshizhengyanjiu——jiyugerenyinsudeshujufenxi,kexuexueyanjiu,2008,26(6):1238~1242 (cssci)

贝博唯一官网 [47] changyaping,lvbiao. jiyub2chuanjingdewuliupeisongmoxinggaijin,gongyegongchengyuguanli,2008,13(4):43~48 (cssci)

[48] changyaping,houxiaoli,yanjun. jiyursrfadegaoxiaotushuguanduzhemanyipingjiatixijimoxinggoujianyanjiu, qingbaokexue,2008,26(11):1712~1715 (cssci)

[49] changyaping,houxiaoli,liuyanyang. zhongguogaoxiaodaxueshengqiuxuemanyiducepingtixihepingjiamoxingyanjiu,gaodengjiaoyuyanjiu,2007,28(9):1712~1715 (cssci)

贝博唯一官网 [50] changyaping,zhudonghong. jiyuxiaofeizhechuangxinxingshijiaodewangshanggouwuyixiangyingxiangyinsuyanjiu,guanlixuebao,2007,4(6):820~823 (cssci)

[51] changyaping,yaohuiping,liuyanyang. dulixueyuanxueshengqiuxuemanyiduyingxiangyinzideminganxingyanjiu,gaodenggongchengjiaoyuyanjiu,2007,(6):119~122 (cssci)

著作/教材

[1] changyaping,zhongguofangzhiyedechanyefenxihefazhanzhanlveyanjiu,zhongguofangzhichubanshe

贝博唯一官网 [2] changyaping,yanjun,qiyedaodeshouze,zhongguojingjichubanshe

贝博唯一官网 [3] changyaping,fanqingxiaoanliyanjiu,zhongguojingjichubanshe

[4] changyaping,ziyuanfujidiquxianyujingjikechixufazhanyanjiu,zhongguojingjichubanshe

贝博唯一官网 [5] changyaping,fuzhuangqiyeguanlimoshi,zhongguofangzhichubanshe

[6] changyapingzhubian,renliziyuanguanli,wuhanligongdaxuechubanshe

[7] changyaping,lvbiao,fuzhuangshichangyingxiao,hubeimeishuchubanshe

[8] changyaping,zhudonghong, adoption of social networking sites, in z. yan (ed.) encyclopedia of cyber behavioralbany, ny: igi global, 2012

获奖(排名第一)

[1] changyapingdeng. multichannel integration quality, online perceived value and online purchase intention: a perspective of land-based retailers, 2017niandu“emeraldjiechulunwenjiang“。

[2] changyapingdeng. ziyuanfujidiquxianyujingjikechixufazhanyanjiu,2013nianduneimengguzizhiqukejijinbuerdengjiang

[3] changyapingdeng. jiaruwtoduihubeishengfangzhigongyedeyingxiangheduiceyanjiu,2003nianduhubeishengkejijinbuerdengjiang