贝博唯一官网

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贝博唯一官网 - 教师与研究 - 师资力量 - 字母师资 - D贝博唯一官网 - 正文

  • 杜兰英

    教授
  • 所属单位

    工商管理系
  • 研究方向

    战略管理、公共管理、服务营销、人力资源管理等。
  • 电  话

    +86-27-87556478

    电子邮件

    lanyingdu@163.com

教育背景

  

boshi:wuhanligongdaxueguanlikexueyugongchengzhuanye (2003)

 

贝博唯一官网 shuoshi:wuhanligongdaxueguanlikexueyugongchengzhuanye(1988)

  

xueshi:wuhangongxueyuanjixiezhizaogongyiyushebeizhuanye(1983)

  

讲授课程

  

《zhanlveguanli》、《fuwuyingxiao》、《renliziyuanguanli》deng。

  

行业经验

  

hubeishengcishanzonghuihuabojijin  fulishizhang (2003—)

  

zhonghuarenmingongheguohaishiju guwen (2000—)

  

贝博唯一官网zhongguozhiliangxiehui changwulishi (1998—)

  

fangyuanbiaozhirenzhengjituan gaojiguwen (2002—)

  

贝博唯一官网hubeishengguoyouzichanjianduguanliweiyuanhui guwen (2005—)

  

贝博唯一官网wuhanshirenminzhengfu guwen (2007—)

  

贝博唯一官网zhengfujiqiyezixun:zhonghuarenmingongheguohaishiju、zhejiangshengganghangguanliju、guangxiganghangguanliju、hubeishengganghangguanliju、hubeishengrenminjianchayuan、zhongshiyouhuabeixiaoshougongsi、zhaoshangyinxing、guangxiyidongtongxinyouxianzerengongsideng。

  

研究领域

  

贝博唯一官网zhanlveguanli、gonggongguanli、fuwuyingxiao、renliziyuanguanlideng。

代表性成果

  

贝博唯一官网1)lanying du, jundong hou, yupeng huang. mechanisms of power and action for casuse-related marketing: perspectives of enterprise and non-profit organizations.baltic journal of management, 2008, vol. 3, no. 1, 92-104.(ssci, abi)

  

2)jundong hou, lanying du, jianfeng li. cause’s attributes influencing consumer’s purchasing intention: empirical evidence from china. asia pacific journal of marketing and logistics, 2008, vol. 20, no. 4, 363-380. (abi/inform(proquest)

  

贝博唯一官网3)lanying du, jundong hou, jun lv. relationship between the development of chinese non-state-owned enterprises and its cultivation of scientific and technological competence: an empirical study. journal of technology management in china, 2007, vol. 2, no. 3, 237-249. (abi/inform(proquest)

  

4)jundong hou , lanying du, zhilong tian.. the effects of nonprofit brand equity on individual giving intention: mediating by the self-concept of individual donor. international journal of nonprofit and voluntary sector marketing, 2009, vol. 14, no. 3, 215-229. (abi/inform(proquest)

  

5)houjundong,dulanying,lijianfeng,gongyishixiangshuxingyuzhongguoxiaofeizhegoumaiyiyuanguanxishizhengyanjiu,guanlikexue,2008,vol. 21,no. 5,89-97。