贝博唯一官网

  • 戴鑫

    教授、院长助理
  • 所属单位

    工商管理系
  • 研究方向

    新媒体营销、整合营销传播、战略营销、危机管理、变革管理等。
  • 电  话

    15902752088

    电子邮件

    daixin@mail.offcenteraustin.com

教育背景

boshi:beiboweiyiguanwangqiyeguanlizhuanye(2005)

shuoshi:beiboweiyiguanwanggongshangguanlizhuanye(2001)

xueshi:wuhanhuagongxueyuanzidonghuaxishengchanguochengzidonghuazhuanye(1996)

海外访问/进修

2016nian12yue aodaliyaxinnanweiershidaxueshangxueyuanshuzihuafuneng(dec)guojihuiyi

2013nian1yue-2014nian1yue meiguoyilinuoyidaxuexiangbinfenxiaofangxue

贝博唯一官网2011nian8yue meiguomasazhusaidaxueguojiguanggaoyugongguanxueshuluntan

贝博唯一官网2011nian1yue xianggangchengshidaxueshangxueyuanshichangyingxiaoxueshengshijianxiangmufangwen

2007nian8yue meiguobinxifaniyadaxuewodunshangxueyuanshichangyingxiaomoxingbanpeixun

讲授课程

贝博唯一官网《shehuihuameitiyingxiao》、《hulianwangyingxiao》、《zhengheyingxiaochuanbo》、《yingxiaoguanli》、《shichangyingxiaoxue》、《biangeguanliyuweijiguanli》deng。

行业经验

wuhanhongtaokaijituangongsiyingxiaojingli(1998—2001);

hubeifulinhuagonggufenyouxiangongsigongchangfuchangzhang、qiguanbanfuzhuren(1996—1998);

企业咨询(培训)

jiangzuangufenyouxiangongsi、hubeiyidongtongxungongsi、wuhangongyeguoyoutouziyouxiangongsi、hubeiyancaozonggongsi、jingpaiyouxiangongsi、zhongyenanfang(wuhan)gongsizidonghuayouxiangongsi、zhongguopingancaixian、zhejiangsanweigufenyouxiangongsideng。

研究领域

xiaofeizhejincanxingwei、shehuixingweiyindaoxingguanggao、shehuijiazhizhiruxingcuxiao、qiyepinpaichuanbo、weijiguanli、shuzihuafunengyuqiyezhanlvezhuanxingdeng。

科研项目

1)ziketizhuchi,guojiashekejijinzhongdaxiangmu:xinxiwangluojishuqudongzhongguozhizaoyezhuanxingzhanlve、lujinghezhichengtixiyanjiu(16zda013),2017-2021

2)zhuchi,guojiazirankexuejijinmianshangxiangmu:gukeshehuigongcanxingweiduiqixiaofeixingfudeyingxiangjizhi:jiyushiwuxingfuheqipeililundeshizhengyanjiu(71672063),2017-2020

贝博唯一官网3)zhuchi,guojiazirankexuejijinmianshangxiangmu:shehuixingweiyindaoxingguanggaoduishouzhongdezuoyongjizhi:jiyumubiaoqidongheshehuilinchuanggandeshizhengyanjiu(71272126),2013-2016

贝博唯一官网4)zhuchi,guojiazirankexuejijinqingnianxiangmu:qiyeshehuijiazhizhiruxingcuxiaoqingjingxiadexiaofeizhegouwujueceyanjiu(70902011),2010-2012

贝博唯一官网5)zhuchi,hubeishenggaodengxuexiaoshengjijiaoxueyanjiuxiangmu:jiyudaxueshengkejijingsaipingtaidekuaxuekechuangxinxingrencaipeiyangjizhiyanjiuyushijian(2014039)

贝博唯一官网6)zhuchi,hubeishengshekejijinqingnianxiangmu:jiyuhefaxinglilundehubeilvseguanggaoguizhiyanjiu(2009023),2009-2010

代表性文章

贝博唯一官网1)diyizuozhe.zhongguo500qiangqiyeruhezuoguojichuanbo——jiyuwangzhanshejiyuwenhuashiyingdeshijiaoyanjiu[j].xinwenyuchuanboyanjiu,2019(04):85-112.

2)diyizuozhe.shoujigongyiguanggaoduishouzhongdaodeshenfenheqinshehuixingweideyingxiangyanjiu[j].guanlishijie,2017(07):178-179.

3)diyizuozhe.chuangxinchuangyechuqichenggongzhedeshengrenlitezhengjiyingxiangyinsu——jiyu2015nian“fubusizhongguo30wei30suiyixiachuangyezhe”defenxi[j].jiaoyuyanjiu,2016,37(12):89-96+111.

4)tongxunzuozhe. when are influentials equally influenceable? the strength of strong ties in new product adoption[j]. journal of business research, 2018, 82:160-170.

贝博唯一官网5)diyizuozhe.jiyuzuzhihefaxingyuqudaoquanlideqiyeweiji“nishengcun”jizhiyanjiu[j].guanlixuebao,2018,15(05):643-652.

6)diyizuozhe.qiyeweijiqingjingxiadehefaxingcelvejiqixiaoyingyanjiu[j].guanlixuebao,2010,7(10):1520-1528.

贝博唯一官网7)diyizuozhe.guanggaoxinxikuangjiayuxinximubiaoduishouzhongqinshehuixingweideyingxiangyanjiu[j].guanlixuebao,2015,12(06):880-887.

8)diyizuozhe. naxieyinsuzaiyingxiangdaxueshengcanyukejijingsai——jiyu1292mingdaxueshengdediaochafenxi[j]. gaodenggongchengjiaoyuyanjiu, 2017(05):156-159.

贝博唯一官网9)dierzuozhe. jiyulvsezerendezhongyaoshengtaigongnengqufazhanmoshiyanjiu[j]. xinhuawenzhai,2009, 1:33-34.

著作

1)diyizuozhe. weijiguanlianliyanjiu[m].beijing:kexuechubanshe,2018. (isbn: 978-7-03-054947-1)

2)duzhu.xinmeitiyingxiao:wangluoyingxiaoxinshijiao[m].beijing:jixiegongyechubanshe,2017. (isbn:978-7-111-58304-2)

3)独著. 绿色广告传播策略与管理[M].北京:科学出版社,2010. (ISBN:978-7-03-029110-3)

4)duzhu. zhongguoqiyeyingxiaobiangeshijianyanjiu[m].beijing:zhongguoshehuikexuechubanshe.2009. (isbn: 978-7-5004-8078-5)

5)diyizuozhe. daxueshengkejijingsaililunyanjiuyushijianyingyong[m].wuhan:beibotiyuappwangzhichubanshe,2017(isbn:978-7-5680-1095-5)

贝博唯一官网6)diyizuozhe.daxueshengkejijingsaicansaizhinanyuanlidianping[m].wuhan:beibotiyuappwangzhichubanshe,2017(isbn:978-7-5680-1097-9)

案例

贝博唯一官网1)daixin,yanchenfeng,chentingdeng. dongtaijingzheng:lexingtianxiahexiaomikejizaipinghengcheshichangdegongwuzhidao.quanguobaipianyouxiuguanlijiaoxueanli(weianli),2018nian.

2)daixin,liuxiaoji,yanchenfengdeng. ziyuanbianpai:jingshenggongsizhinengzhizaogongchangchuangjianzhilu.quanguobaipianyouxiuguanlijiaoxueanli(mianshang),2018nian.

3)daixin,zhouying,gongjingyuandeng. zhiduchuangye:fuwenhuaruhedaidongmayangbingtangchengdianshangxingyexingqi.quanguobaipianyouxiuguanlijiaoxueanli,2017nian.

贝博唯一官网4)daixin,luhongdeng. yangzhouguangdian:bubuweiying,ruhechengjiulvjiaohuishangjiazhigongchuang?ruxuanzhongguoguanlianligongxiangzhongxinanliku,2016nian.

贝博唯一官网5)daixin,xiongyingdeng. liangpinpuzi:ruhezaidianshang“shuangshiyi”chongjinxianshanglingshixiaoshoutopbang.ruxuanzhongguoguanlianligongxiangzhongxinanliku,2015nian.

贝博唯一官网6)daixin,wenbaotangdeng. zhouheiya:ruheliyongxinlangweibojinxingweijihouxingxiangxiufu.quanguobaipianyouxiuguanlijiaoxueanli,2014nian.

贝博唯一官网7)daixin,caoqiuliangdeng. suizhoushibingzifushigongsidecuxiaowenti.quanguobaipianyouxiuguanlijiaoxueanli,2012nian.

获奖

1)2018nianquanguobaipianyouxiuguanlianli(weianli):dongtaijingzheng:lexingtianxiahexiaomikejizaipinghengcheshichangdegongwuzhidao,pingjiangdanwei:quanguogongshangguanlizhuanyexueweiyanjiushengjiaoyuzhidaoweiyuanhui

2)2018nianquanguobaipianyouxiuguanlianli(mianshang):ziyuanbianpai:jingshenggongsizhinengzhizaogongchangchuangjianzhilu,pingjiangdanwei:quanguogongshangguanlizhuanyexueweiyanjiushengjiaoyuzhidaoweiyuanhui

3)2017nianquanguobaipianyouxiuguanlianli:zhiduchuangye:fuwenhuaruhedaidongmayangbingtangchengdianshangxingyexingqi,pingjiangdanwei:quanguogongshangguanlizhuanyexueweiyanjiushengjiaoyuzhidaoweiyuanhui

4)2014nianquanguobaipianyouxiuguanlianli:zhouheiyaruheliyongxinlangweibojinxingweijihouxingxiangxiufu,pingjiangdanwei:quanguogongshangguanlizhuanyexueweiyanjiushengjiaoyuzhidaoweiyuanhui

贝博唯一官网5)2012nianquanguobaipianyouxiuguanlianli:suizhoushibingzifushigongsidecuxiaowenti,pingjiangdanwei:quanguogongshangguanlizhuanyexueweiyanjiushengjiaoyuzhidaoweiyuanhui

6)2015nianbeibotiyuappwangzhijiaoxuezhiliangyidengjiang

贝博唯一官网7)2009nianbeibotiyuappwangzhiqingnianjiaoshijiaoxuejingsaiyidengjiang

8)2016niandi8jiequanguodaxueshengguanggaoyishudasaihubeifensaiquyidengjiangtuanduizhidaolaoshi

9)2014nianchuangqingchunquanguodaxueshengchuangyedasaigongyisaiquanguojinjianghuojiangtuanduizhidaolaoshi

10)2012nianhubeishengdi7jie“tiaozhanbei”daxueshengchuangyejihuajingsaijinjiangtuanduizhidaolaoshi

贝博唯一官网11)2010niandi7jiequanguo“tiaozhanbei”daxueshengchuangyejihuadasaiquanguoyinjiangtuanduizhidaolaoshi