贝博唯一官网

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贝博唯一官网 - 教师与研究 - 师资力量 - 字母师资 - L贝博唯一官网 - 正文

  • 龙晓枫

    副教授
  • 所属单位

    工商管理系
  • 研究方向

    品牌管理、消费者行为、整合营销沟通、商务谈判
  • 电  话

    +86-27-87542754

    电子邮件

    xflong@offcenteraustin.com

教育背景

贝博唯一官网boshi:beiboweiyiguanwangqiyeguanlizhuanye

贝博唯一官网shuoshi:hubeishengshehuikexueyuanchanyejingjixuezhuanye

xueshi:zhongnandaxueshangxueyuanhuijidiansuanhuazhuanye

海外访问/进修

贝博唯一官网niuyuezhoulidaxueshixifenxiao(stony brook university)fangwenxuezhe,2018.12-2019.12

xianggangchengshidaxueshangxueyuanshichangyingxiaozhuanyexueshengshijianxiangmufangwen,2011.1

讲授课程

《pinpaiguanliyuyingxiaocehua》、《shangwugoutongyutanpan》、《yingxiaoguanli》、《guanggaoyucuxiao》、《erpshapanshiyan》deng。

行业经验

贝博唯一官网weijinrongbaoxian、kuaixiao、lingshou、lvyou、dichan、zhizao、yiliaodengxingyetigong“pinpaizhanlveyuyingxiaocehua”、“goutongyutanpan”dengfangmiandegaocengguanlipeixunhezixunfuwu。

fuwukehubaokuo:

zhongguobaojianhui(baoxiangongsigaoguanpeixunxiangmu)、huangheloujituan、hubeiyanyejituan、tuorenkonggujituan、puxinzichanguanligongsi、wuhanyouzheng、shandongshengjingxinwei、wuhanlvyoufazhantouzijituan、zhouheiyashipinyouxiangongsi、wandadichan、zhongyenanfang、guangzhouxinkelong、wuhanyianyiliao、hubeishengshekelian、wuhanjingkaiwenhuashuzichuangyichanyeyuandengqishiyejigou。

研究领域

pinpaiguanli、xiaofeizhexingwei、zhengheyingxiaogoutong、shangwutanpan

项目经验

- jiaoyubugaoxiaogongshangguanlileizhuanyejiaozhiwei“《jiaoxuezhiliangguojiabiaozhun》shiyongzhinanyanjiu”,2019.5-2020.7

- jiaoyubugaoxiaoshijianjiaoxueguifanketi“zonghexingdaxuegongshangguanlileizhuanyeshijianjiaoxuebiaozhunyanjiu”,2017.11-2019.11

贝博唯一官网- guojiazikemianshangxiangmu“qiyeduifeishichangsuqiudezhanlvexingxiangyingjizhiyanjiu”,2016.1-2019.12

- guojiazikemianshangxiangmu“shehuixiufushijiaodeqiyeshehuizerenxingweiyanjiu”,2010.1-2012.12

- yingguoshouxiangxingdongjihua2:zhongyingjiuyeliyuchuangxinnenglihezuoxiangmu“kuawenhuahuanjingxiajiuyeliyuchuangxinlixuqiuyupeiyang”,2011.1-2011.12

- beibotiyuappwangzhizizhuchuangxinyanjiujijin“guifanlixingduishehuizerenxiaofeixingweideyingxiangjiliyanjiu”,2012.5-2013.12

- beibotiyuappwangzhirenwenshekeqingnianxiangmu“xiaofeizheguifanlixingyanjiu”,2010.1-2011.12

贝博唯一官网- beibotiyuappwangzhijiaoxueyanjiujijinxiangmu(liangxiang),2017.9-2019.8;2008.10-2010.9

代表性成果

贝博唯一官网[1] jingsaihuodongduidaxueshengnenglitishengdeyingxiang:laizihubeigaoxiaodezhengju. gaodenggongchengjiaoyuyanjiu,2019.12,106-113

贝博唯一官网[2]zhanlvexingxinxingchanyezhongzhengfubutieduiqiyechuangxindeyingxiang. kexuexueyanjiu,2018.1,158-166

[3]shehuiguifanduizhongguoxiaofeizheshehuizerenxingweixiaofeixingweideyingxiangjiliyanjiu. guanlixuebao,2016.1,115-121

贝博唯一官网[4]xiaofeizheguifanlixing:waiyan、neihanjiqiyuxiaofeizhexingweideguanxiyanjiu. yingxiaokexuexuebao,2011.3,35-52

贝博唯一官网[5]yingxiangzhongguoxiaofeixingweideshehuiguifanjixiaofeizhedeganzhi——duixiaofeizheguifanlixingdetansuoxingyanjiu. jingjiguanli,2011.1,101-111

[6]cause-related behavior: comparison of consumer goods corporations and industrial goods corporations. ieee computer society, 2012.8 (ei)

贝博唯一官网[7]yingxiangxiaofeizhexingweideguifanlixing. hunandaxuexuebao(shehuikexueban),2011.9,69-73

[8]c2cwangshanggouwuzhonggukeguanxipeiyangfangshidexiaoguobijiao. wuhandaxuexuebao(renwenkexueban),2011.3,182-187

[9]jiaqizhidugaigeduilvyouxiaofeiyiyuandeyingxiang. dangdaijingji,2011.7,34-36

[10]zhongxiaoqiyedeshehuizerenjiqiyuqiyejingzhenglideguanxi. zhongguojitijingji,2011.4,16-18+120

[11]zhongxifangshangyeyinxingshehuizerenbaogaodekuangjiabijiaojixiangguanfenxi. wuhanjinrong,2010.8,34-36

获奖

- beibotiyuappwangzhigaoshuipingjiaoxuechengguojiang,2019.4

- hubeishenggaodengxuexiaojiaoxuechengguojiang(“jiyuxiangmuyanjiudeshichangyingxiaozhuanyebenkeshengshijianchuangxinnengli”). hubeishengrenminzhengfu,2013.3

贝博唯一官网- dierjiequanguo“baipianyouxiuguanlianli”(“hubeizhouheiyashipinyouxiangongsi:weizouxiangquanguozuozhunbei”). quanguombajiaoxuezhidaoweiyuanhui,2011.9

贝博唯一官网- beibotiyuappwangzhijiaoshijiaoxuejingsaiyidengjiang. 2014.10

- beibotiyuappwangzhijiaoxuechengguoyidengjiang. 2013.1