贝博唯一官网

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贝博唯一官网 - 教师与研究 - 师资力量 - 字母师资 - Y贝博唯一官网 - 正文

  • 云虹

    副教授
  • 所属单位

    工商管理系
  • 研究方向

    市场营销、销售管理、营销渠道管理、公司收购兼并。
  • 电  话

    +86-27-87541806

    电子邮件

    yunhong@mail.offcenteraustin.com

教育背景

  

boshi:beiboweiyiguanwangguanlikexueyugongchengzhuanye(2005)

  

shuoshi:huazhongligongdaxuebeiboweiyiguanwanggongshangguanlizhuanye(1997)

  

贝博唯一官网xueshi:henanligongdaxuekuangshanjixiezhuanye(1984)

  

海外访问、进修

  

贝博唯一官网2001nian1yue-2001nian3yue/ 2001nian6yue-2001nian10yue xinjiapoguolidaxuejinxiu

  

2010nian5yue xianggangchengshidaxue/xianggangkejidaxue/xianggangdaxuefangwen

  

2010nian12yue taiwanyuanzhidaxue/taiwanzhengzhidaxuefangwen

  

讲授课程

  

贝博唯一官网《xiaoshouguanli》、《shichangyingxiao》、《yingxiaoqudaoguanli》deng

  

行业经验

  

贝博唯一官网wuhanshengdashennongshengwuyouxiangongsiguwen(2009-)

  

贝博唯一官网qiyezixun:wuhanjinniujingjifazhanyouxiangongsi、hubeitianyaoyaoyegufenyouxiangongsi、guangxiliugongjixiegufenyouxiangongsideng。

  

研究领域

  

贝博唯一官网shichangyingxiao、xiaoshouguanli、yingxiaoqudaoguanli、gongsishougoujianbing。

代表性成果

  

[1] yunhong.zhuchengfenfenxifazaichengnuopingjiamoxingzhongdeyingyong.guanlixuebao,2006(5):538-542

  

贝博唯一官网[2] yunhong,yingruoping.zhanlvelianmengzhongdexinyongzonghepingjia.xitonggongcheng,2005(11):57-62

  

[3] yunhong,humingzhu.yidongyonghudekehujiazhitishengcelveyanjiu.kejiguanliyanjiu,2005(5):89-93

  

[4] yunhong,humingzhu.the comprehensive evaluation of commitment in the distribution-manufacturer relationship.proceedings of 2005 international conference on management science & engineering( by istp), 2005.7: 923-928

  

贝博唯一官网[5] yunhong,xuyeqing.the application study of electronic commerce in jewelry industry. proceeding, the fourth wuhan international conference on e-business (by istp), 2005.6:570-575