贝博唯一官网

  • 阎俊

    教授
  • 所属单位

    工商管理系
  • 研究方向

    在线评论、社交媒介营销、服务质量与服务补救、营销伦理、社会责任消费行为
  • 电  话

    +86-27-87542754

    电子邮件

    yanjun@mail.offcenteraustin.com

教育背景

贝博唯一官网bohou:fudandaxuebeiboweiyiguanwanggongshangguanliboshihouzhan

boshi:wuhandaxuejingjiyubeiboweiyiguanwangqiyeguanlizhuanye

shuoshi:wuhandaxuejingjiyubeiboweiyiguanwangqiyeguanlizhuanye

xueshi:wuhanfangzhidaxuefangzhigongchengzhuanye

海外访问、进修

贝博唯一官网2011nian8yue-2012nian1yue meiguoluyisianneizhoulidaxuefangwenxuezhe

2012nian2yue-2012nian7yue meiguoaimolidaxuefangwenxuezhe

讲授课程

贝博唯一官网《hulianwangyingxiao》、《yingxiaogongcheng》、《fuwuyingxiao》deng。

研究领域

贝博唯一官网zaixianpinglun、shejiaomeijieyingxiao、fuwuzhiliangyufuwubujiu、yingxiaolunli、shehuizerenxiaofeixingwei

研究课题(主持)

1、shejiaoxinxiliuguanggaodeyuanshengxingduigukepinpaitourududeyingxiangjiliyanjiu,guojiazirankexuejijinmianshangxiangmu,71972078。zhixingqi:2020-01zhi2023-12。

贝博唯一官网2、quanqudaoyingxiaodelilunyushijianyanjiuziketi,guojiazirankexuejijinguojihezuozhongdianxiangmu,71720107004,zhixingqi:2018-01zhi2022-12。

贝博唯一官网3、zhongguobuchengshushichangzhongqiyeyingxiaodaodejueceyingxiangyinsujimoxingyanjiu,guojiazirankexuejijinmianshangxiangmu70472020。zhixingqi:2005-01zhi2007-12。

4、shehuizerenxiaofeidedongyin、zuaiyujilijizhiyanjiu,jiaoyuburenwenshekejijinyibanxiangmu09yja630042,zhixingqi:2010-01zhi2012-12。

5、qiyeyingxiaodaodejueceyingxiangyinsujimoxingyanjiu。zhongguoboshihoukexuejijinxiangmu20040350471,zhixingqi: 2004.09-2005.09。

主要成果

sharma, amalesh, v. kumar, yan, jun* (corresponding author), borah, sourav bikash, adhikary, anirban, understanding the structural characteristics of a firm’s whole buyer-supplier network and its impact on international business performance, journal of international business studies. 2019,50(3), 365–392 (ssci, utd24)

贝博唯一官网yaping chang, you li, jun yan and v. kumar. getting more likes: the impact of narrative person and brand image on customer brand interactions. journal of the academy of marketing science, 47(6)1027–1045. (ssci, ft50)

贝博唯一官网ibrahim a. alghwai, jun yan*(corresponding author), c. wei. professional of interactive: ceos’ image strategies in the microblogging context, computers in human behavior, 2014(41):184-189 (ssci)

jun yan, qiuling she, developing a trichotomy model to measure socially responsible behaviour in china, international journal of market research, 2011,53(2):253-274(ssci)

贝博唯一官网jin-feng wu, ya ping chang, jun yan, de-lin hou online product category and pricing strategies of land-based retailers. internet research. jan 2019, 29 (1):245-270. (ssci)

xuebing dong, yaping chang, yawei wang, jun yan, understanding usage of internet of things (lot) system in china: cognitive experience and affect experience as moderator, information technology & people, 2017, 30(1):117-138 (ssci)

vilasini de silva, jun yan, predictors of attitudinal outcomes in mobile advertising in sri lanka: an emerging market, international journal of marketing studies, 2016, 8(3):129-144

yaping chang, jun yan, jing luo. online in-game advertising effect: examining the influence of match between games and advertising, journal of interactive advertising, 2010, 11(1):63-73

yaping chang, yan jun. benz car destroyed in china-a case of cross-cultural marketing. journal of euromarketing. 2002,12 (2): 71-87 (ebsco)

changyaping、xiaowanfu、yanjun(tongxunzuozhe)、qiuyuanyuan、fujie,c2chuanjingxiafuwuzhiliangduijieduanxinrendeyingxiangyanjiu,guanlixuebao,2014,11(08):1215-1223.

yanjun、hushaolong、changyaping,jiyugongpingshijiaodewangluohuanjingxiafuwubujiuduigukezhongchengdeyingxiang,guanlixuebao,2013,10(10):1512-1519

yanjun、jiangyinbo、changyaping,wangluokoubeidongjiyukoubeixingweideguanxiyanjiu,guanlipinglun,2011,23(12):84-91.

贝博唯一官网yanjun、hexin,diydongjiyanjiu,jingjiguanli,2010,32(8):99-105

yanjun、sheqiuling,xiaofeizhedizhidexinlijizhiyanjiu-jiyuzhagenlilun,yingxiaokexuexuebao,2010.6(2):98-110

贝博唯一官网yanjun、sheqiuling,shehuizerenxiaofeixingweiliangbiaoyanjiu,guanlikexue,2009,22(02):73-82

yanjun、chenlirui,zhuanxingqiyingxiaojinglidaodeminganxingdeyingxiangyinsuyanjiu——gerenwenhuatezhengdeshijiao,guanlixuebao 2009,6(10): 1399-1406

yanjun、chenlirui,bentub2cwangzhanyingxiaodaodedelianghuapingjiatixiyanjiu,guanlixuebao,2008,5(06):871-875+886

yanjun、luxiongwen,zaihuariziqiyederenliziyuanguanlimoshi,jingjiguanli,2005,(15):80-84

贝博唯一官网yanjun,xifangqiyelunlijuece:lilunyumoxing,shengchanliyanjiu,2005(08):167-169

yanjun,jiyuzongheshehuiqiyuelundekuawenhuashangyelunlijuecemoxing,zhejiangshehuikexue,2005(01):205-208

贝博唯一官网yanjun、taoping:tishengqiyeyingxiaodaodedexitonghuacuoshi,dangdaicaijing,2003(01):103-105

贝博唯一官网yanjun,zhongshilunlijiansheduiqiyedeshijiyiyi,jiangsushanglun,2003(02):83-84

yanjun,yingxianglvsexiaofeizhexiaofeixingweideyinsufenxijiqiyingxiaoqishi,beijinggongshangdaxuexuebao(shehuikexueban),2003(02):56-58

贝博唯一官网yanjun,lunfuwuqiyedeneibuyingxiao,shangyeyanjiu,2003(14):39-40.

著作/教材

贝博唯一官网changyaping,yanjun.qiyedaodeshouze,zhongguojingjichubanshe,2005 isbn:7-5017-6936-2